STATEMENT OF FINANCES 


ATHLETIC ASSOCIATION OF 
THE UNIVERSITY OF 
ILLINOIS 


Year Ending June 30th, 
1921 


GEORGE HUFF 
Director of Athletics 


r 











FOREWORD 

I N order that alumni and friends of the Uni¬ 
versity may have accurate knowledge of the 
receipts and expenditures of the Athletic Asso¬ 
ciation, the following booklet of statements and 
information has been prepared. 

Illinois has had only two notably success¬ 
ful financial years. The year ending June, 1921, 
was unusual, the best in history. Previously, 
some years showed a small profit, and others, 
a loss. ' 


GEORGE HUFF 


COMPARATIVE BALANCE SHEET 

June 30 June 30 

ASSETS 1920 1921 

Current Assets 

Cash in bank__ $ 400.28 $ 2,695.87* 

Petty cash—Stadium office- 500.00 

Cash advances for trips_-_ 225.00 

Loan to Intra-Mural Sports- 43.80 

Notes Receivable 

(First mortgage farm loan at 6%) - 10,000.00 10,000.00 

Bonds—U.S. Liberty Loans Issue at 

4*4%, Par Value $45,800, cost_ 40,000.00 

Total Current Assets_ (10,400.28) (48,072.93) 

Gym Store 

Operating Advance (Inventory)- 6,099.42 14,010.01 

Fixed Assets (Property and Equipment, 
carried at cost) 

Land . 28,000.00 28,000.00 

Bleachers—Permanent _ 16,687.36 19,160.34 

Bleachers—Temporary _ 4,139.82 5,387.34 

Gym Annex Balcony_ 5,844.72 5,844.72 

Furniture and Fixtures General Office-.. 693.25 806.49 

Furniture and Fixtures Stadium Office- 1,906.70 

Athletic Apparatus and Equipment_ 2,671.00 2,671.00 

Total Fixed Assets.. (58,036.15) (63,775.59) 


TOTAL ASSETS .. 74,535.85 125,858.53 


LIABILITIES AND CAPITAL 

Current Liabilities 

Notes Payable- 7,000.00 15,000.00 

Capital and Surplus 

Gym Store Surplus- 4,694.56 5,246.04 

General Surplus June 30th_ 4,805.14 41,836.90 

Surplus Invested in Fixed Assets_ 58,036.15 63,775.69 

Total Capital and Surplus- (67,635.85) (110,858.53) 


TOTAL LIABILITIES AND CAPITA!_ 74,536.85 125,868.53 


•Overdraft 

BALANCE SHEET EXPLANATION 
The Balance Sheet is shown in comparative form for the years 
1920 and 1921 in order that the financial condition of the Athletic 
Association of those two dates might be compared. 

At the end of the fiscal year in June the net worth was practically 
$111,000, $63,775.69 of which was invested in property and equipment, 
the balance being held in the general surplus fund. 

The expenses of the Stadium campaign, however, have exhausted 
this surplus. 


































INCOME AND EXPENDITURES 
JUNE 30. 1921 


MAJOR SPORT ACCOUNTS 

Football . 

Basketball . 

Baseball . 

Track. 

MINOR SPORT ACCOUNTS 


Income 

$106,523.43 

15,668.76 

20,79705 

8 , 971.56 


Wrestling . 

Gymnastics . 1,166.75 

Swimming . 150.00 

Tennis .. 

Golf . 130.57 

MISCELLANEOUS EXPENSE ACCOUNTS 

General Expense . 2,664.31 

Coaching Course . 

Interest . 1,845.17 

Salaries . 

Permanent Improvements . 

OTHER OPERATIONS 


Interscholastic . 1,054.09 

Circus . 5,811.90 

High School Basketball 

Tournament . 3,176.55 

Physical Education — Men. 

Stadium Drive Expense . 

Intra - Mural . 


Expenditures Surplus 


$ 15,896.24 
5,375.88 
6,360.96 
13,160.68 

$90,627.19 

10,292.88 

14,436.09 

971.73 

994 * 9 * 
1,608.09 
601.19 
535 33 

171.84 

*1,869.55 

3,049-39 

158.00 

29,339.94 

3,833.74 

1,687.17 

1,379-14 

1,831.70 

3,980.20 

3,301.*7 

585.93 
39,991.36 
93 55 



Deficit 


4,189.13 

971.73 

1,458.09 

601.19 

404.66 

9,305.34 
3,049 39 

39.33994 
3,833 74 

335.05 


134.62 

58593 
39.99136 
93 55 


l67.Q6O.i4 

NET SURPLUS FOR YEAR OF 

INCOME OVER EXPENDITURES 


130,928.38 

37,03176 


167,960.14 167,960.14 

INCOME AND EXPENSE EXPLANATION 

This statement includes the income received on account of each 
activity carried on by the Association. It also embraces the opera¬ 
tion of minor sports, intra-mural sports, special projects of the Asso¬ 
ciation, the expense account, such as salaries, and the general expense 
which includes student help, printing, stamps, stationery and the like. 

Publicity and advertising are the most prominent items in the 
general expense account. During the spring and summer, 57,000 copies 
of the Athletic Coaching course announcement were distributed. Re¬ 
cently 5,000 athletic view books were published, 2,500 of which have 
already been mailed. A regular newspaper service conducted by a 
paid publicity man is another feature of the Athletic Association's 
new work. This expense also has been large. 

SALARIES 

In order to secure winning teams, Illinois must have successful 
coaches and in order to secure successful coaches, the Association 
must pay adequate and attractive salaries. The salaries last year 
amounted to $29,329.94. The greater part of the salaries of the fol¬ 
lowing coaches was paid by the Association: Robert Zuppke, foot- 
ball; John L. Griffith, professor in the Athletic Coaching School; 
Harry Gill, track; Carl Lundgren, baseball; Frank Winters, basket¬ 
ball; Justa Lindgren, assistant football coach; Ernest Bearg, assistant 
in football and basketball; and David Bullock, trainer. The Associa¬ 
tion paid the entire salaries of Paul Prehn, coach of wrestling and 
boxing; Kenneth L. Wilson, director of the Department’s publicity 
bureau; Caroline Manspeaker, secretary of the Department; and John 
F. Reinboth, stenographer. 





























INCOME AND EXPENSE STATEMENT FOR THE FISCAL YEARS 

1919 TO 1921 


INCOME 

Major Sports 

Football . 

Basketball . 

Baseball . 

Track . 

Minor Sports . 

Circus .. 

Interscholastic . 

High School Basketball Tournament 
Miscellaneous . 


Total income from all sources 


June 30 

June 30 

June 30 

1919 

1920 

1921 

$ 9 , 447-83 

$ 50,769-42 

$106,523.43 

4 , 571-35 

11,019.19 

15,668.76 

6,880.42 

12,785.87 

20,797.05 

922.70 

7,624.29 

8,971.56 


684.36 

1 , 447-32 

3,364-99 

5 , 23 i .53 

5,811.90 

811.00 

972.71 

1,054-09 


149.06 

3 , 176.55 

1,217.13 

X, 177-33 

4,509-48 

27,215.42 

90,413.76 

167,960.14 


EXPENSE 


Major Sports 


Football . 

6,150.43 

18,915-24 

15,896.24 

Basketball . 

3,626.86 

4 , 549.87 

5 , 375-88 

Baseball . 

4 , 054-49 

7 , 3 i 8 . 8 l 

6,360.96 

Track . 

2,144.07 

11,147.50 

13,160.68 

Minor Sports . 

178.60 

2,253.91 

4 , 7 X 1.15 

Circus . 

1,149.26 

1,106.72 

1,831.70 

Interscholastic . 

747-77 

1,639.76 

1 , 379.14 

Salaries . 

7 , 354.92 

18,820.44 

29,329.94 

Memorial Athletic Stadium . 



29, 991.36 

High School Basketball Tournament. 


149.06 

3 , 30 i.i 7 

Permanent Improvements . 


6,701.46 

3 , 833.74 

Miscellaneous . 

2,298.09 

10,581.04 

15 , 756.42 

Total Expense ____ 

_ 27,704.49 

83,181.81 

130,928.38 

EXCESS OF INCOME OVER EXPENSE... 

489.07* 

7,229.95 

37,031.76 


•Deficit 


STATEMENT OF INCOME AND EXPENSE 
FOOTBALL, 1920-1921 


INCOME 

FROM HOME GAMES 


Drake -$ 3,443.51 

Iowa _ 7,986.25 

Minnesota - 13,425.67 

Ohio - 18,424.38 $ 43,279.81 


FROM FOREIGN GAMES 

Chicago _ 25,104.62 

Michigan _ 24,036.80 

Wisconsin _ 14,036.90 63,178.32 


Miscellaneous Income 


65-30 


Total income from all sources_ 106,523.43 

EXPENSE (2) 

Advertising and Printing_ 1,029.74 

Game Expense (police, gate men, officials, etc.)_ 2,908.76 

Hospital care and treatment_ 843.88 

Repairs to football equipment and materials_ 1,828.14 

Supplies - 3,754-73 

Travel of teams_ 4,357-94 

Wages of temporary help (2) _ 245.63 

Miscellaneous items _ 927.42 15,896.24 


SURPLUS 

Excess of income over expense for season 


90,627.19 


































































I 


INCOME 


STATEMENT OF INCOME AND EXPENSE 
BASKETBALL, 1920-1921 


FROM CONFERENCE GAMES 

Chicago _ 

Michigan _ 

Minnesota_ 

Ohio _ 

Purdue _ 

Wisconsin _ 


$ 2,969.76 
2,083.62 
2,308.77 
2,119.07 
2.165.97 
1,704.47 


From Practice Games 
Miscellaneous income 


Total income from all sources 
EXPENSE 


Advertising and Printing _ 42.57 

Game expense (police, gate men, officials, etc.)_ 1,452.58 

Hospital care and treatment _ 52.50 

Repairs to basketball equipment___ 263 78 

Supplies - I.I77-44 

travel of teams _ 2,226.12 

Miscellaneous items_ 160.89 


SURPLUS 

Excess of income over expense for season 


STATEMENT OF INCOME AND EXPENSE 
BASEBALL, 1920-1921 


INCOME 

FROM CONFERENCE GAMES 

$ 2,285.46 
2,738.50 
4,019.81 
2,183.07 
2,987.92 
88.74 

3,258.25 


Chicago _ 

Iowa _ 

Michigan_ 

Northwestern 

Ohio_!_ 

Purdue _ 

Wisconsin_ 


FROM OTHER GAMES 


Mississippi _ 250.00 

Mississippi A. & M. College _ 250.00 

Alabama _ 334.00 

Notre Dame - 510.50 

Waseda _ 1,820.50 


Miscellaneous income _ 

Total income from all sources 

EXPENSE 


Advertising and Printing_ 60.30 

Game expense (police, gate men, officials, etc.)- 416.23 

Hospital care and treatment _ 84.00 

Repairs to baseball equipment and materials - 158.84 

Supplies - 1,374.27 

Travel of teams _ 4,137-85 

Miscellaneous items_ 129.47 


SURPLUS 

Excess of income over expense for season 


$13,351.66 

2,215.10 

102.00 

15,668.76 


5 , 375-88 

10,292.88 


$17,561.75 


3,165.00 

70.30 

20,797.05 


6,360.96 

14,436.09 
























































STATEMENT OF INCOME AND EXPENSE 
TRACK, 1920-1921 


FROM HOME MEETS 


Iowa _$ 934.41 

Relay Carnival _ 4,015.09 

Michigan _ 980.37 

Wisconsin _-_ 3,058.67 $ 7 . 978.54 


FROM OTHER SCHOOLS 

Drake Relays _ i75*°o 

Notre Dame _ 630.86 805.86 


Miscellaneous income 


187.16 


Total income from all sources 


8,971.56 


EXPENSE 

Advertising and Printing_._ 

Game expense (police, gate men, officials, etc.) 

Hospital care and treatment _ 

Repairs to track equipment_ 

Supplies _ 

Travel of teams _ 

Wages of temporary employees_ 

Miscellaneous items_ 

Relay Carnival _ 


41.i* 
85.84 

80.50 
G5I4.73 
3,468.38 
4,67748 
197.80 
110.05 
3,9848* 


13,160.68 


DEFICIT 

Deficit of income under expense for season 


4 , 139 . 1 * 


GYM STORE STATEMENT OF INCOME AND EXPENDITURES 

1920-1921 


RETURNS FROM SALES 

Cash sales - $ 17 , 505-33 

Sales to Varsity athletic teams _ 3,731.03 

Gross sales - 30,336.35 

COST OF SALES 

Inventory, July 1, 1930-3 6,099.43 

Purchase* during year 1930-31___ 37,148.08 

33,347.50 

Less material in Store Room, June 30, 1931 _ 14,010.01 19,337.49 

Gross Profit- 998.86 

EXPENSE 

Clerical work_ 455.30 

Net Profit for year - 543.56 


BALANCE SHEET JUNE 30, 1921 

ASSETS 

Gym Store Inventory, June 30, 1931__ 14,010.01 

14,010.01 

SC — >■» i. ? — „\ i 

LIABILITIES AND SURPLUS 

Advances by Athletic Association _... 8,763.97 

Gym Store surplus - 5,346.04 


14,010.01 





















































EXPENSE OF STADIUM CAMPAIGN 

With practically $ 40,000 already paid for the Stadium campaign, 
It is estimated that nearly $100,000 will be required to raise the 
$2,000,000 set as the minimum goal. 

The entire expense of the campaign will be borne by the Athletic 
Association; and every donation to the Stadium Fund will be used on 
the actual construction of the Stadium. 

At Ohio State, where a little more than $ 1 , 000,000 was raised for 
a stadium, the expenses amounted to about $ 63 , 000 . 

One of the greatest expenses in the Stadium campaign is pub¬ 
licity, including prizes for student contests, Stadium booklets, folders, 
circulars, campaign information and general advertising displays. 
Nearly half of the money expended in the student campaign, when 
practically $ 700,000 was pledged on the Campus, was used for pub¬ 
licity work. Considering that the Stadium authorities must reach 
individually all the 42,000 alumni and former students of the Uni¬ 
versity, and reach them several times before the actual campaign for 
money, it is only logical to expect that the expenses will be fairly 
large. A single letter to them all costs about $ 2600 . 00 . 

What will be done with all the profits which are expected from 
the new Stadium? The receipts of the present year, and perhaps, of 
the succeeding year, will be needed to finish paying the expenses of 
the drive. The University needs a new basketball court; a court which 
will handle the crowds at Illinois, will cost at least $ 200 , 000 . The 
present facilities are woefully inadequate, fully 1000 people being 
turned away from every home basketball game. A basketball court, 
therefore, will be the first essential improvement to be made from the 
profits of the future Stadium. 


EXPENDITURES OF MEMORIAL ATHLETIC STADIUM— 1920-1921 

Salaries of regular staff employed full time in the work of 

the stadium drive_ $ 6 , 111.76 

Wages of temporary help in the stadium office during the 

drive . 4 , 672.28 

Office Supplies (stationery, pencils, and working materials) 867.29 

Postage _ 1,288.64 

Telephone and Telegraph Service- 123.20 

Office Expense (typewriter rent, stencil work, etc.)- 123.64 

Printing (Stadium booklets, folders, circulars)- 8 , 310.40 

Publicity (Prizes for student contests, campaign informa¬ 
tion, enthusiasm methods)- 4 , 509.22 

Travel (Meetings of Illini Clubs, county campaigns, and 

general business trips)- 1 , 696.90 

Equipment (desks, tables, chairs, fans, typewriters, files 

for office) _ 1 , 906.70 

Miscellaneous Items- 482.43 


TOTAL EXPENDITURES to June 30 , 1921 ON ACCOUNT 
OF THE STADIUM CAMPAIGN--— 


29 , 991.36 
















EXPENSES OF A TYPICAL GAME 

In hastily estimating the surplus and total gate receipts at athletic 
contests, especially football games, spectators are likely to make two 
serious mistakes: First, to exaggerate the attendance; second, to 
over-estimate the average admission price. 

A typical case will show exactly how the crowd is exaggerated. 
In the Iowa-Illinois football game on October 16 , 1920 , the Daily Illini 
estimated the crowd at more than 15 , 000 , heralding it as one of the 
greatest which had ever attended an early season game on Illinois 
Field. In passing from person to person, this statement was exag¬ 
gerated until reports were eventually circulated that 16,000 or 17,000 
persons had witnessed Iowa’s defeat. The actual attendance for that 
game, however, was 10 , 727 , which is slightly more than half the seat¬ 
ing capacity of the bleachers. 

For the Iowa game, the individual average for seats was $ 1 , 224 , 
though hundreds of spectators had estimated it at an average of $2.00 
per individual. For all the home games, practically 4,500 student 
coupon tickets are issued at an approximate cost to the students of 
only 33 cents each, thus greatly reducing the estimated receipts. 

FINANCIAL STATEMENT, IOWA VS. ILLINOIS FOOTBALL GAME 
URBANA, ILLINOIS, OCT. 16 , 1920 


Receipts 

2821 @ $ 2.50 _ 7 , 052.50 

1076 @ 2.00 _ 2 , 152.00 

1153 @ 1.50 _ 1 , 729.50 

1169 @ 1.00 _ 1 , 169.00 

4261 @ .50 (Coupons)_ 2 , 130.50 


TOTAL _ 14 , 233.50 


Iowa’s share_ 7 , 116.75 

Illinois’ share_ 7 , 116.75 


14 , 233.50 


The average spectator, figuring that the lowest priced reserved 
seat was $ 1.50 and the highest, $ 2 . 50 , used $ 2.00 as the average in¬ 
dividual paid admission. Multiplying this by the greatly exaggerated 
attendance reports, the income, it was believed, would reach at least 
$ 30 , 000 . The total for the game, amounted to only $ 14 , 233.50 of which 
half was paid to the University of Iowa 
















September 1 , 1921 


Mr. George A. Huff, Director of Athletics, 

The University of Illinois. 

My dear Sir: 

The accounts of the University of Illinois Athletic Association 
have been kept under my general supervision during the past year. 
The report of the Treasurer submitted herewith is in accordance with 
the books, and in my judgement exhibits correctly the financial opera¬ 
tions and condition of the Association, for the period covered. 

Cordially yours. 

LLOYD MOREY, 

Comptroller of the 
University of IlllnoU 


LM:JH 




0 033 377 395 8 


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